Get a sneak peek at the highlights from our FashionWare show and hear from the arbiters of fashion-meets-function in wearable, embedded and new technologies. From glitz and glitter, to new fabrics and new ways to get the perfect fit, the fashionable woman is entering the tech world fast.
Chris Herbert, CEO
Jennifer Darmour, User Experience Design
Jillian White, Marketing and Product Management
Judy tomlinson, Founder, AvocSoft and CEO
Marta Hall, President
Robin Raskin, Founder
Living in Digital Times, LLC
Jennifer – Artefact – http://www.artefactgroup.com
- Periphery – use the body as interface
- Move – Pilates shirt with integrated sensors – gives feedback in the moment at the area that needs improvement
- Pulse- Biometric Ring – heartrate – changes color based on heart rate zone
- Payment Bracelet – Add the service of payment to your wrist
Chris Herbert – Item tracker
- TrackR – phone halo
Jillian – MC10 – http://www.mc10inc.com
- We conform to our electronics
- So, she works on skin circuits – check light – Reebok
- Put a small sensor on a baby – sends the info to smart phone
Focus on wearability ( comfortable, discreet) so people WILL wear it — so that it doesn’t fade into a fad.
Judy – Smart Jewelry – Zazzi – http://fashionteq.com
- Reminders thru jewelry
- Modular jewelry – Ring / Bracelet / Necklace
- Self expression with a real time display – e paper display so it doesn’t turn off
What about batteries? How are you powering your devices?
TrackR – bluetooth LE – coin-cell batteries – 6 mo – 2 years per battery; battery is preventing us from creating a beautiful design with no limitations on size.
Disable alerts depending on your location – look for known patterns – intelligence on the phone / all about the software on the phone.
“Technology has to be invisible or beautiful”
Judy – Hardware means hard – she really wants to make it as if it’s jewelry
The goal is to make it unnoticeable as tech! — Yeah!
Jennifer – Mentioned “Meaning”
Unexplored so far – Products have to me meaningful in order to not just become novelties
We’re making the technology work — now we need to think about how they can solve problems and address needs in a way that adds sustainable value to our lives.
Meaning comes in when we can start to identify what that sustainable meaning is so that we continue to wear our wearables.
Jillian – Reebock –
Football impact – focus on the correct textile shape to fit under the helmet.
Fashion Week – When does the fashion industry start to fade into this industry?
There are challenges for garments and challenges for hardware – now these soft sensors are very expensive.
There is a lot of learning to be done to find the lower cost technologies.
Where should the end consumer buy wearable tech?
Apple, Brook-stone, Best Buy, Amazon – that’s it… they go where the customer is.
… asked about Nordstrom …. maybe Bloomingdales is the first to try this.
Wireless charging for clothes? / Wearables?
Wouldn’t it be great to have a place to dump your wearables in your room
Challenges: It’s not perfect yet — but it is a better experience — you still need a high capacity battery and how long the charging time will be — longer than a cable as of yet.
The key variable again? It’s the battery… so one innovation is power reduction to eliminate the need for charging all together
A women’s purse is a next opportunity. Purse that charges your devices.
June – UV light sensor – gives SPF lotion recommendations